Terms of Service

These Terms of Service ("Terms") govern your access to and use of the services provided by Aletheva Systems, a business registered in Singapore ("Aletheva", "we", "us", or "our"). By purchasing a service, signing an order form, or making payment through our website, you ("Client", "you") agree to be bound by these Terms together with our Privacy Policy. If you are entering into these Terms on behalf of a company or other legal entity, you represent that you have the authority to bind that entity to these Terms.

Aletheva provides the following services, each of which may be purchased as a standalone offering or as part of a bundle:

• Website Revamp: design, build, and (where elected) ongoing optimisation of a client website.
• SEO + AEO: search engine and answer engine optimisation, including content, technical work, and reporting.
• AI Chatbot: fully managed AI chatbot deployed on client channels, including continuous retraining and lead capture.
• AI Voice Assistant: fully managed AI voice agent for inbound call answering, booking, and call summaries.
• Bundles: the Starter Bundle, Growth Bundle, and Dominance Bundle combine the above services at bundled pricing.

Specific deliverables, timelines, and scope for each engagement are set out in the relevant order form, Stripe checkout, or written agreement between the parties.

3.1 Pricing

All prices are listed in Singapore Dollars (S$) on our website at aletheva.com. Prices are exclusive of any applicable taxes. Aletheva is not currently registered for Goods and Services Tax (GST) with the Inland Revenue Authority of Singapore. If Aletheva becomes GST-registered, GST may be added to future invoices in accordance with Singapore law.

3.2 Billing

Recurring services are billed monthly in advance via Stripe. The first month's fee is payable immediately upon purchase. Subsequent monthly fees are charged automatically on the same date each calendar month using your saved payment method.

One-time services (such as the one-off Website Revamp) are billed in full at the point of purchase.

3.3 Usage-based charges

The AI Voice Assistant service includes up to 2,000 voice minutes per calendar month. Voice minutes used in excess of this allowance are charged at S$0.50 per minute and billed in arrears together with the following month's subscription fee. Usage is calculated based on logs from our voice infrastructure providers and is final absent manifest error.

3.4 Failed payments

If a scheduled payment fails, Aletheva will attempt to retry the charge. If payment cannot be collected within 14 days of the original due date, Aletheva may suspend or pause the service without further notice. A service pause does not reduce or extend the minimum term and does not relieve the Client of accrued fees.

4.1 Minimum service terms

The following minimum service terms apply, commencing on the Service Start Date (the date the relevant service goes live or, where no go-live date applies, the date of first payment):

• Starter Bundle: 6-month minimum.
• Growth Bundle: 6-month minimum.
• Dominance Bundle: 12-month minimum.
• Website Revamp (retainer): 6-month minimum.
• SEO + AEO: 6-month minimum.
• AI Chatbot: 6-month minimum.
• AI Voice Assistant: 12-month minimum.
• Website Revamp (one-off): no minimum term; one-time payment.

4.2 Early termination

If the Client elects to terminate a service subject to a Minimum Service Term before the end of that term, the Client remains liable for the full balance of monthly fees due through the end of the Minimum Service Term, calculated as (remaining months × monthly fee). Voice usage overage charges accrued prior to termination remain payable in addition. This Early Termination Charge will be invoiced upon receipt of cancellation notice and is payable within 14 days.

This charge represents a genuine pre-estimate of Aletheva's loss in the event of early termination and is not a penalty.

4.3 Renewal

Following the Minimum Service Term, the service continues on a month-to-month basis at the then-prevailing rate. Either party may terminate with 30 days' written notice.

4.4 Termination by Aletheva

Aletheva may terminate or suspend a service immediately on written notice if the Client:

• fails to pay any amount when due and the failure continues for more than 14 days
• materially breaches these Terms and does not cure the breach within 14 days of notice
• uses the service in a manner that violates law, infringes a third party's rights, or exposes Aletheva to legal or reputational risk

In the event of termination by Aletheva for Client breach, any unpaid fees through the end of the Minimum Service Term remain due.

Where a service is described as "build waived" or "setup waived", this means the standard one-time build or setup fee that would otherwise apply has been absorbed into the monthly retainer over the Minimum Service Term.

If the Client terminates such a service before the end of the Minimum Service Term, the Early Termination Charge described in clause 4.2 includes recovery of the build or setup cost that was waived.

The Client agrees to:

• Provide accurate and complete information required for Aletheva to perform the services
• Provide timely access to accounts, systems, content, and approvals reasonably needed to deliver the services
• Respond to requests for input or feedback within reasonable timeframes; delays caused by the Client do not extend the Minimum Service Term
• Comply with all applicable laws in connection with the use of the services, including the PDPA, telemarketing rules under the Do Not Call provisions, and the platform terms of any third-party services used (including Meta, Google, and telephony providers)
• Not use the AI Chatbot or AI Voice Assistant to engage in unlawful activity, harassment, fraud, spam, or activity that violates the acceptable use policies of underlying providers

7.1 Aletheva IP

Aletheva retains all rights, title, and interest in its proprietary tools, prompts, configurations, workflows, methodologies, and underlying technology used to deliver the services. Nothing in these Terms transfers ownership of Aletheva's pre-existing or independently developed intellectual property.

7.2 Client content

The Client retains ownership of content, materials, branding, and data it provides to Aletheva. The Client grants Aletheva a non-exclusive licence to use such content solely to perform the services.

7.3 Deliverables

Subject to full payment of all amounts due and to the terms of any third-party components, the Client receives a non-exclusive, non-transferable licence to use deliverables produced by Aletheva for the Client's internal business purposes for the duration of the engagement. For one-off Website Revamp engagements, on receipt of full payment, ownership of the bespoke website design and content created specifically for the Client transfers to the Client, excluding any third-party software, libraries, frameworks, and Aletheva proprietary components which remain subject to their respective licences.

Services that include AI components (AI Chatbot, AI Voice Assistant, and AI-assisted SEO content) involve outputs generated by large language models and other AI systems. The Client acknowledges that:

• AI outputs may contain inaccuracies and should be reviewed before being relied on for material business decisions
• AI providers may update their underlying models, which can result in changes to output quality or behaviour outside Aletheva's control
• Aletheva does not warrant that AI outputs will be error-free, uninterrupted, or fit for any specific purpose
• The Client remains responsible for the accuracy of business information, pricing, and offers it provides to Aletheva to train AI systems

Aletheva will use reasonable commercial efforts to deliver the services in a professional and timely manner. However, given the dependency on third-party platforms (including but not limited to Stripe, Meta, Google, telephony providers, and LLM providers), Aletheva does not guarantee uninterrupted availability of the services.

Scheduled maintenance, third-party outages, force majeure events, and circumstances beyond Aletheva's reasonable control are not service failures and do not give rise to refunds or credits.

Except where required by law, all fees paid are non-refundable. This includes the first month's payment, any prepaid amounts, and one-off service fees.

Where a service has not yet commenced (for example, no work has been started on a Website Revamp), Aletheva may, at its discretion, offer a partial refund of unused fees less any costs already incurred.

Each party agrees to keep confidential any non-public information disclosed by the other party in the course of the engagement, including business plans, customer data, pricing, and technical configurations. This obligation survives termination of the services. Confidentiality does not apply to information that is publicly available, independently developed, or required to be disclosed by law.

Aletheva's collection, use, and disclosure of personal data is governed by our Privacy Policy. Where Aletheva processes personal data on behalf of the Client (for example, end-user conversations through an AI Chatbot deployed on the Client's website), Aletheva acts as a data intermediary under the PDPA and processes such data only in accordance with the Client's documented instructions and the security obligations set out in the service agreement.

The Client is responsible for ensuring it has a lawful basis to collect and disclose to Aletheva any personal data of its end-users, and for providing appropriate notice to its end-users.

Aletheva warrants that it will provide the services with reasonable skill and care. Except as expressly stated in these Terms, the services are provided "as is" and Aletheva disclaims all other warranties, whether express, implied, or statutory, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement.

Aletheva does not warrant any specific business outcome, including but not limited to search engine rankings, lead volume, conversion rates, or revenue increases.

To the maximum extent permitted by law, neither party shall be liable to the other for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, revenue, data, or business opportunities, arising out of or in connection with the services, even if advised of the possibility of such damages.

Aletheva's total aggregate liability arising out of or in connection with these Terms in any 12-month period shall not exceed the total fees paid by the Client to Aletheva in the 12 months preceding the event giving rise to the claim.

Nothing in these Terms limits liability that cannot be limited under Singapore law, including liability for fraud or fraudulent misrepresentation.

The Client agrees to indemnify and hold Aletheva harmless from and against any claims, damages, liabilities, costs, and expenses (including reasonable legal fees) arising from:

• the Client's breach of these Terms
• the Client's misuse of the services
• content or instructions provided by the Client that infringe third-party rights or violate applicable law
• end-user claims relating to systems Aletheva operates on the Client's instructions, except to the extent caused by Aletheva's gross negligence or wilful misconduct

Neither party shall be liable for any failure or delay in performance due to causes beyond its reasonable control, including acts of God, war, terrorism, civil unrest, pandemic, government action, internet or telecommunications outages, or failure of third-party platforms or providers.

Aletheva may update these Terms from time to time. Material changes will be notified to active Clients by email at least 30 days before they take effect. Continued use of the services after changes take effect constitutes acceptance of the updated Terms. If the Client does not accept material changes, the Client may terminate the affected service on written notice given before the change takes effect, in which case clause 4.2 (Early Termination) will not apply to fees that would have accrued after the effective date of the change.

These Terms are governed by the laws of Singapore. The parties submit to the exclusive jurisdiction of the courts of Singapore in respect of any dispute arising out of or in connection with these Terms, subject to the right of either party to seek injunctive or equitable relief in any competent jurisdiction.

Before commencing formal proceedings, the parties agree to attempt in good faith to resolve any dispute through direct negotiation.

• Entire agreement. These Terms, together with the Privacy Policy and any applicable order form or written service agreement, constitute the entire agreement between the parties.
• Severability. If any provision is held unenforceable, the remaining provisions remain in full force.
• Assignment. The Client may not assign these Terms without Aletheva's prior written consent. Aletheva may assign these Terms in connection with a merger, acquisition, or sale of all or substantially all of its assets.
• Notices. Notices to Aletheva should be sent to info@aletheva.com. Notices to the Client will be sent to the email address on file.
• No waiver. Failure to enforce any provision is not a waiver of that or any other provision.
• Third-party rights. A person who is not a party to these Terms has no right under the Contracts (Rights of Third Parties) Act 2001 to enforce any term.

Aletheva Systems
Singapore
Email: info@aletheva.com
Website: aletheva.com